Carfra Lawton’s West Coast-Inspired Web Presence
An established insurance litigation law firm based in Victoria, Carfra Lawton LLP turned to us looking for a fresh approach to their online presence. We re-envisioned the possibilities of the corporate law site, balancing personality with professionalism, providing easy access to the lawyers’ profiles, and expanding the areas of practice.
Evolving with the Times
Many years ago we created a site for Carfra Lawton; to keep up with the firm’s evolution and changes in technology and design, it was time for an updated presence. Using insights gained from analytics, the new site is even more helpful in connecting visitors with the information they’re seeking, whether that’s a specific lawyer’s biography, details about a service, or the firm’s long and impressive record of achievement.
Clean and Contemporary
The new site also boasts a sleek look and feel, with shades of blue and white that complement the brand colours, oversized typography, and stunning photographs of the West Coast. On the homepage, a video gracefully communicates the firm’s mission, with its tagline—“Resolutions to keep you moving forward”—placed overtop images of people working in various industries in Victoria and Vancouver as well as shots of Carfra Lawton’s beautiful office space. Finally, on each team member’s profile, in addition to biographical details and contact info visitors will find a quotation and photograph about their hobbies and interests, which captures the team’s warmth and personality.
The result is a web presence that reflects Carfra Lawton’s sterling reputation, friendly team culture, and sense of place.
Client: Carfra Lawton LLP
Title: Resolutions to Keep You Moving Forward
Project: WordPress Website