Wild Renfrew

Branding a stop-en-route as a tourism destination to experience.

Our challenge was to brand the city of Port Renfrew as a vacation destination, repositioning it in the minds of locals and tourists alike. With little information about Port Renfrew available online, we set about creating a dream destination marketing website and a goldmine of history about the locale. We crafted colourful copy about Port Renfrew’s roots and integrated an Instagram feed with the destination’s rich landscapes, seascapes and skies for a dynamic homepage. And we worked with local talent to capture a cinematic video of Wild Renfrew, immersing visitors in Renfrew’s grandeur. We drafted the storyboard for the 90-second video and invested three days on site, capturing the custom visual assets.

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