Tofino Resort and Marina

A new adventure on an iconic coast.

The waterfront Tofino Resort + Marina is an eco-adventure lover’s dream: the ideal setting for whale watching, fishing, boating, beach-combing and more. As the only “full-service” resort on the inlet, the location is well-known to locals and visitors alike, but the goal of this project was for every detail of the epic reinvention to reflect the fresh energy being infused into this iconic property.

“West Coast rugged has never looked so stylish!“ — Tourism Tofino

Inspired by the picturesque location and the people who choose to live, work and play in the inlet, we were able to dive deep to create a full-stack brand experience that is completely reflective of the destination it promotes.

Friendly typography and geographic detailing communicate the nautical West Coast flavour and “everyone welcome” vibe of the resort and its surroundings across all brand touch-points, from business cards to way-finding signage.

Once logos and brand standards for the umbrella brand and its two sub-brands, 1909 Kitchen and The Hatch Waterfront Pub, were created by our team, we set to work taking advantage of Tofino’s natural beauty to design and build a visually stunning website that is intuitive to use for guests and positions the resort as a standout in the industry.

One look at the new brand and it is clear that the Tofino Resort + Marina is a destination inspired by adventure.

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