Thrifty Foods

Connecting shoppers with a local grocer’s digital brand.

Founded in 1977 on Vancouver Island, Thrifty Foods is a local grocer, known for integrating social responsibility in its day-to-day operations and celebrating local connections. We partnered with Thrifty’s web team to redesign their website with the same local-first, friendly feel you’d expect to find in-store.

In today’s day and age, customers expect brand experiences to be complementary, whether shopping in-store or from their digital devices. We streamlined the user experience, simplifying the navigation and layout for ease of use, and helped guide the creative direction of their photography to compete with the editorial-style food photography on blogs and online magazines. And, of course, we led design updates to the Thrifty Foods shopping app to support seamless functionality between the two digital platforms and storefronts.

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