Redbrick

Rebranding an international tech company as a global leader.

Founded in Victoria in 2011, Redbrick has become a software force to be reckoned with in five short years. Originally named “Red Brick Media” after the exposed brick walls of their first office, the tech company came to us for a full rebrand and website redesign, an evolution from their brand story and “media” misnomer.

With the tech industry’s trend toward simplification, we changed the company’s name to a single word, Redbrick, embraced by the company at large. We introduced a flat cube logo – a nod to their brick–facade roots – fused with a sleek analytics curve and mirrored the curve throughout the site design, complete with a new brand colour palette.

Simplifying the communication of their core products, we crafted their web copy, and with infographic-style icons calling out pertinent stats, we kept the information hierarchy clear and digestible for a website with maximum impact and global appeal.

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Leap has been instrumental in the Redbrick rebrand process, and helped us navigate a very challenging project with grace.

Tobyn-Sowden

Tobyn Sowden

Redbrick