Turning a dermatology clinic into a digital leader in its market.
We redefined Macias as a premier dermatology clinic in the Fresno market by creating a new branded look. With a new, state-of-the-art facility under construction, we knew Macias’ web presence had to be a reflection of their contemporary clinic; the goal was to go high-end. So, we set the brand apart from the stereotypical. We featured highly artistic, editorial-style photography, grounded with a new tagline, “Reveal your best skin,” which plays to the models revealing flawless skin from behind bouquets of florals, while the florals reinforce the impression of natural beauty.
Add technical features that heighten the user experience, like Spanish translation, and a highly visual team page to establish trust with the doctors and team, and the site is a revolution in the market. It’s a balanced combination of aesthetics and trusted communications, marrying the beauty of nature with the precision of science.