Redesigning an industry leader’s digital facade.
Renowned leaders in architectural facade systems, Keith Panel Systems wanted a sleek site to mirror their aesthetically striking building exteriors. Determined to capture their work in action, we wrote and directed a video to showcase the facades in their urban settings. With sweeping shots of exteriors, the video sets the stage for a contemporary digital platform, complete with sliding panel animations.
Knowing their primary audience is architects, we played to a designer’s eye – and needs. We developed the projects portfolio with an innovative mood board function, allowing architects to pick and choose their favourite products and share via branded links, printer friendly pages or e-mail. The site takes KPS far from a marketing site to an inspirational, shareable lead generator.Visit Website