Abeego

Converting web traffic to buyers of a plastic-wrap alternative.

Without an integrated e-commerce system, Abeego asked us to develop a digital platform that would convert visitors to its website into buyers of its product. We designed a user-friendly interface that celebrates Abeego products, detailing their features and uses. With colourful photography of the products in use, and a Shopify e-commerce system simplifying online sales for both front- and back-end users, we shifted visitors’ mentalities from asking what the product is to buying the product. The client has full access to inventory, sales stats and more. Add to that custom, colour-coded packaging we designed to communicate the product line and sizes to consumers – including bilingual copy to target their French-speaking segment – and we were able to take Abeego to a bigger, better market.

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